10 Degrees, Croydon
Greystar
“Is world’s tallest ‘Lego’ skyscraper the most beautiful building in Croydon?”
10 Degrees, Croydon is the tallest modular skyscraper in the world. Constructed by stacking prefabricated ‘pods’ on top of one another, the tower stands at 44 storeys high and is a prominent new feature of Croydon and its surrounding areas. Providing 546 residential apartments with flexible working spaces, as well as amenities such as a rooftop gym, games room, cinema and communal terraces, 10 Degrees has been designed to create a new kind of premium rental experience.
To welcome the arrival of 10 Degrees first tenants, Beam were commissioned by building operator, Greystar, to create a lighting experience that is both dynamic and beautiful. Lighting the entire north elevation, Beam designed a series of stunning sequences with an hourly show element lasting a few minutes, followed by gentle illumination. Intensity fades were used to accentuate the architectural features and to make the building appear to ripple.
In the press: https://www.standard.co.uk/business/business-news/croydon-modular-skyscraper-ten-degrees-b930939.html
All images BeamLD